https://forbesliechtenstein.com/why-agency-platforms-software-services-model-is-transforming-the-reseller-landscape/
On a weekday morning, a regional agency owner opens a dashboard that carries her logo and sits on her domain. Rankings have shifted, new leads are visible, and technical tasks are quietly closing in the background. To her clients, it looks like an in‑house platform she built and staffed herself; in reality, much of that engine is supplied by Agency Platform, a white label provider that helps agencies operate like larger firms without building a large internal team.